Crowdsourcing is a method of collecting ideas, contacts and services from many different sources. Crowdsourcing usually takes place online. Tasks previously carried out by a small group can now be transferred to a larger undefined group.
Crowdsourcing is about collaboration and problem solving with a wider group than has previously been common. The method is based on openness – often an open call is made to gather posts and ideas. Most often, solutions and results are shared freely. The website Wikipedia is often cited as an example of crowdsourcing.
It is not a suitable method if the solutions are already predetermined.
Crowdsourcing can take many different forms. Users can, for example, change documents or web pages, post products or ideas, provide information, and modify other people’s work. Crowdsouricng can be used to vote proposals, co-create designs of various kinds or to finance projects by collecting resources and funding from many different sources.
Crowdsourcing is based on an open approach where the process is open to as many people as possible. By its nature, the process works best if as many people as possible are invited to share their knowledge and expertise.
Crowdsourcing doesn’t have to be expensive. The process mainly takes place digitally. The costs vary depending on the conditions and nature of the work. The costs arise mainly around digital platforms, working time to manage the process and costs linked to the implementation of solutions. Sometimes compensation is given for the participants’ achievements – for example through a competition.
The time required varies depending on the extent of the entire process. The more complex the issue, the more time it takes. It is important to allow time for individuals to contribute well-developed ideas.