Who makes the news?

The media has gained an enormous ability to influence what people think about politics, society, and culture. This power goes beyond just sharing information. Both men and women can be negatively affected by gender stereotypes and sexist media, so equal access to media jobs and management positions is necessary, and media representation should not undermine gender equality. Gender equality is crucial for human rights, democracy, and social justice, and benefits society.

Let us take a moment to reflect on the following questions and consider their implications:
Who is seen and heard in the news? Who writes and produces the news and from what perspectives? How do newsrooms operate? What policies do media outlets follow? How are young journalists taught their craft regarding media ethics and accountability?

These are some of the important questions raised by the Global Media Monitoring Project (GMMP), the largest and longest-running research on gender in the world’s news media. It looks at how often women are represented and how they are portrayed in news stories.

Report by Global Media Monitoring Project (GMMP)

The GMMP has been running since 1995 and takes place every five years. The GMMP aims to help make sure that women are shown fairly and equally in the media. The research involves many different people, including students, researchers, and media workers, who volunteer to participate.

The GMMP has been an important tool in advocacy work for gender equality and its research reports have been widely referenced around the world. The importance of media monitoring as a tool for change for gender equality has been officially recognized by the United Nations.

Make sure to adopt a gender sensitive approach in your communication. We trust that the report will be helpful to you in your work!