Strategic communication

Curriculum

8 Sections
21 Lessons
Lifetime

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A five-step strategy to make a communication plan
A five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).
9
Communicating Democracy and ICLD Core Values
ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?
1
- 2.1
  Communicating Democracy through ICLD Core Values
The structure of a news story
Here, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.
2
- 3.1
  The structure of a news article/story
- 3.2
  Value-added information
Public speaking and communication techniques
Public speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.
2
- 4.1
  How to deliver a clear and powerful message
- 4.2
  How to communicate with more than words
Supression techniques
How to deal with people that try to supress you? Here are some techniques!
1
- 5.1
  How to deal with supressions techniques
Press and media
Media training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.
1
- 6.1
  The five W’s in your press & media relations
Gender sensitive communication
In this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.
4
Code of Ethics
2
- 8.1
  Taking photos and videos
- 8.2
  Posting photos and videos in social media

A five-step strategy to make a communication plan

Introduction to communication planning

Whether you need to communicate general day-to-day information or major news about important changes in your organisation, the best communications start with good planning.

A communication plan allows you to create the details of how you want to execute your communication strategy. This makes the plan more specific than the strategy because your team can outline steps, resources and parameters to help you see how to reach your goals and then use that information to make decisions and create communication campaigns.

We communicate with others in many different ways. For example, we can get our message across face to face, over the phone, by email or instant message or by video call etc. We can also communicate with written reports, workshops, webinars, advertisements, presentations, and speeches. However, to get the best results from our communications, we need to plan them effectively. Without careful thought and consideration, we can easily confuse our audience or fail to get our message across. This can undermine our credibility and effectiveness.

As a help, ICLD offers you a five-step strategy to plan your communications with help of a communication template that can be used as a checklist in you daily communication work.

Lets start!

Step 1 – Understand your objectives