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ICLD core course

Strategic communication

Curriculum

8 Sections
21 Lessons
Lifetime

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A five-step strategy to make a communication plan
A five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).
9
Communicating Democracy and ICLD Core Values
ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?
1
- 2.1
  Communicating Democracy through ICLD Core Values
The structure of a news story
Here, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.
2
- 3.1
  The structure of a news article/story
- 3.2
  Value-added information
Public speaking and communication techniques
Public speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.
2
- 4.1
  How to deliver a clear and powerful message
- 4.2
  How to communicate with more than words
Supression techniques
How to deal with people that try to supress you? Here are some techniques!
1
- 5.1
  How to deal with supressions techniques
Press and media
Media training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.
1
- 6.1
  The five W’s in your press & media relations
Gender sensitive communication
In this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.
4
Code of Ethics
2
- 8.1
  Taking photos and videos
- 8.2
  Posting photos and videos in social media

Code of Ethics

Taking photos and videos

Pictures and videos are an important aspect of communication that helps us achieve our goals through different platforms. It is important to present the work you do in a trustworthy, up-to-date, and professional manner. This is why it is essential to be mindful when taking pictures and videos at ICLD related events.

Before you take any pictures or videos, it is important to double check if your organisation has established guidelines for photography and filming. If they have, it is crucial to study these guidelines closely to ensure that you are in compliance. However, if your organisation does not have established guidelines, we would like to provide you with some practical suggestions on how to approach photographing people.

Always ask for permission before taking pictures or videos. Infringing on someone’s privacy is unacceptable. It is a MUST to obtain the consent of parents or guardians before depicting children.

During workshops, study visits, and other events where pictures or videos may be taken, clearly communicate this to attendees and provide them with the option to opt out of being included.

This shows respect for individuals’ privacy and allows them to make an informed decision about whether or not they want to be included in our visual content.

Provide context when photographing or recording subjects. Avoid stereotyping individuals and groups.

Approach all subjects with respect and dignity. Give special consideration to vulnerable subjects.

Overall, it is crucial to understand that when you are on a work trip, you are a representative of your organisation both during working hours and leisure time.

Who makes the news?

Posting photos and videos in social media