Curriculum
- 8 Sections
- 21 Lessons
- Lifetime
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- A five-step strategy to make a communication planA five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).9
- 1.1Introduction to communication planning
- 1.2Step 1 – Understand your objectives
- 1.3Step 2 – Who is your audience?
- 1.4Step 3 – Plan your message
- 1.5Step 4 – Choose the right channels
- 1.6Step 5 – Feedback and evaluation, during and after
- 1.7Who is responsible?
- 1.8Quiz – Do you remember10 Minutes6 Questions
- 1.9Communication plan – template
- Communicating Democracy and ICLD Core ValuesICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?1
- The structure of a news storyHere, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.2
- Public speaking and communication techniquesPublic speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.2
- Supression techniquesHow to deal with people that try to supress you? Here are some techniques!1
- Press and mediaMedia training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.1
- Gender sensitive communicationIn this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.4
- Code of Ethics2
A five-step strategy to make a communication plan
Who is responsible?
Who is responsible for ensuring that communication takes place?
Identifying a person who is responsible for this is often important to avoid it falling through the cracks, though not necessarily for creating the information.
