Skip to content

Main Navigation

ICLD
  • Home
  • Online courses
  • My Page
  • Login
  • Home
  • Online courses
  • ICLD core course

Strategic communication

Curriculum

  • 8 Sections
  • 21 Lessons
  • Lifetime
Expand all sectionsCollapse all sections
  • A five-step strategy to make a communication plan
    A five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).
    9
    • 1.1
      Introduction to communication planning
    • 1.2
      Step 1 – Understand your objectives
    • 1.3
      Step 2 – Who is your audience?
    • 1.4
      Step 3 – Plan your message
    • 1.5
      Step 4 – Choose the right channels
    • 1.6
      Step 5 – Feedback and evaluation, during and after
    • 1.7
      Who is responsible?
    • 1.8
      Quiz – Do you remember
      10 Minutes6 Questions
    • 1.9
      Communication plan – template
  • Communicating Democracy and ICLD Core Values
    ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?
    1
    • 2.1
      Communicating Democracy through ICLD Core Values
  • The structure of a news story
    Here, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.
    2
    • 3.1
      The structure of a news article/story
    • 3.2
      Value-added information
  • Public speaking and communication techniques
    Public speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with  speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.
    2
    • 4.1
      How to deliver a clear and powerful message
    • 4.2
      How to communicate with more than words
  • Supression techniques
    How to deal with people that try to supress you? Here are some techniques!
    1
    • 5.1
      How to deal with supressions techniques
  • Press and media
    Media training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.
    1
    • 6.1
      The five W’s in your press & media relations
  • Gender sensitive communication
    In this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.
    4
    • 7.1
      What is gender sensitive communication?
    • 7.2
      10 Principles of Gender Responsive Communication
    • 7.3
      Toolkit on gender sensitive communication by EIGE
    • 7.4
      Who makes the news?
  • Code of Ethics
    2
    • 8.1
      Taking photos and videos
    • 8.2
      Posting photos and videos in social media

Communicating Democracy and ICLD Core Values

Communicating Democracy through ICLD Core Values

The foundations of democracy are based on freedom of expression, free­dom of the press, freedom of assembly, universal and equal suffrage, equality before the law and the principle of non-discrimination. ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability.

So how does these core values operationalise themselves within your projects?

Equity means that citizens must be treated in an inclusive and fair manner. All citizens should have equal opportunity to express their needs and be considered based on their different circumstances. Efforts to ensure that no discrimination or abuse occur, and that the needs of vulnerable groups are taken into account, with a particular focus on the position of women, are examples of measures that are seen as success factors.

Participation implies that local governments have a responsibility to actively promote a high level of participation in local decision-making processes concerning the design of public policies and services. Different approaches to increase citizens’ participation and influence in decision-making processes should be applied. Examples of steps in this direction are the development of instruments for increased dialogue, greater responsiveness and adaptation to civic needs.

Transparency in decision-making processes, planning and policy-making is crucial for citizens to be able to participate in local issues in a well-informed way, and for a socially sustainable local democracy. For citizens, increased transparency means that politicians and officials act in an open and predictable manner. Measures that ensure increased transparency, openness and predictability are therefore necessary in order to strengthen local democracy.

And for Accountability, there must be clarity in terms of power and responsibilities in a well-functioning democracy. There should also exist opportunities for sanctions and accountability. As it is not always possible for citizens to participate directly in decision-making, responsibilities must be made visible so that accountability can be demanded during ongoing processes, not just during elections. For the ICLD, signs that local governments are providing citizens with greater opportunities for accountability are when they’re making information available that shows how decisions are made, who is responsible, how citizens can appeal decisions and what the consequences are for misconduct.

Some concrete examples of communicating democracy in social media through the core values:

Think about your project and how you could communicate democracy via the core values. Then, provide examples of how this could be accomplished.

Communication plan – template
Prev
The structure of a news article/story
Next
Proudly powered by WordPress | Theme by: WP_Byrån.
Cookies
We serve cookies. If you think that's ok, just click "Accept all". You can also choose what kind of cookies you want by clicking "Settings". Read our cookie policy
Settings Accept all
Cookies
Choose what kind of cookies to accept. Your choice will be saved for one year. Read our cookie policy
  • Necessary
    These cookies are not optional. They are needed for the website to function.
  • Statistics
    In order for us to improve the website's functionality and structure, based on how the website is used.
  • Experience
    In order for our website to perform as well as possible during your visit. If you refuse these cookies, some functionality will disappear from the website.
  • Marketing
    By sharing your interests and behavior as you visit our site, you increase the chance of seeing personalized content and offers.
Save Accept all