Strategic communication

Curriculum

8 Sections
21 Lessons
Lifetime

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A five-step strategy to make a communication plan
A five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).
9
Communicating Democracy and ICLD Core Values
ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?
1
- 2.1
  Communicating Democracy through ICLD Core Values
The structure of a news story
Here, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.
2
- 3.1
  The structure of a news article/story
- 3.2
  Value-added information
Public speaking and communication techniques
Public speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.
2
- 4.1
  How to deliver a clear and powerful message
- 4.2
  How to communicate with more than words
Supression techniques
How to deal with people that try to supress you? Here are some techniques!
1
- 5.1
  How to deal with supressions techniques
Press and media
Media training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.
1
- 6.1
  The five W’s in your press & media relations
Gender sensitive communication
In this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.
4
Code of Ethics
2
- 8.1
  Taking photos and videos
- 8.2
  Posting photos and videos in social media

A five-step strategy to make a communication plan

Step 3 – Plan your message

Your message should be concrete and brief and answer the questions: what, why and how.

Depending on the audiences you shape the message. As you consider each audience in turn, ask the following questions:

What does the audience need and want to know?
When do we need to communicate?
For this specific audience and message, what is the most effective way to get your message across? (Channels)

Several messages over time may be required to meet the objectives of each audience. Make sure the messages that you plan “add up” to meet the audience’s objectives.

Some tips when you formulating your message:

Keep it short,
Easy to understand and
Straight to the point

Step 2 – Who is your audience?