Why strategic communication ?
The term “strategic communication” traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. However, strategic communication has a very specific meaning. A communication is strategic when it takes into account the key elements to make an effective communication. And to get the best results from our communications, we need to plan them effectively.
The aim of course
In this course, you will learn how to make a communication plan i five steps, we also offer you some tips in public speaking, supression techniques, the structure of a news story, press and media advice and gender sensitive communication.
Learning objectives
After completing this course you can expect to have learned to:
- Knowing the five steps to plan your communication and draft a communication plan for your project
- Understand how to communicate democracy through ICLD Core values
- Reach out with your message with impact
- Formulate and deliver a clear and powerful message
- Advocate for/communicate about your project within your local government
- Identify key elements of good public speaking and communication techniques
- Detect suppression techniques
- Raise awareness about the importance of gender-sensitive language
- Consideration of ethics in image and film communication
Curriculum
- 8 Sections
- 21 Lessons
- Lifetime
- A five-step strategy to make a communication planA five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).9
- 1.1Introduction to communication planning
- 1.2Step 1 – Understand your objectives
- 1.3Step 2 – Who is your audience?
- 1.4Step 3 – Plan your message
- 1.5Step 4 – Choose the right channels
- 1.6Step 5 – Feedback and evaluation, during and after
- 1.7Who is responsible?
- 1.8Quiz – Do you remember10 Minutes6 Questions
- 1.9Communication plan – template
- Communicating Democracy and ICLD Core ValuesICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?1
- The structure of a news storyHere, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.2
- Public speaking and communication techniquesPublic speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.2
- Supression techniquesHow to deal with people that try to supress you? Here are some techniques!1
- Press and mediaMedia training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.1
- Gender sensitive communicationIn this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.4
- Code of Ethics2
Requirements
- Open to all
Target audiences
- Participants in ICLD programmes and networks