Strategic communication

Curriculum

8 Sections
21 Lessons
Lifetime

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A five-step strategy to make a communication plan
A five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).
9
Communicating Democracy and ICLD Core Values
ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?
1
- 2.1
  Communicating Democracy through ICLD Core Values
The structure of a news story
Here, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.
2
- 3.1
  The structure of a news article/story
- 3.2
  Value-added information
Public speaking and communication techniques
Public speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.
2
- 4.1
  How to deliver a clear and powerful message
- 4.2
  How to communicate with more than words
Supression techniques
How to deal with people that try to supress you? Here are some techniques!
1
- 5.1
  How to deal with supressions techniques
Press and media
Media training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.
1
- 6.1
  The five W’s in your press & media relations
Gender sensitive communication
In this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.
4
Code of Ethics
2
- 8.1
  Taking photos and videos
- 8.2
  Posting photos and videos in social media

Public speaking and communication techniques

How to communicate with more than words

You are communicating continuously. Even if you do not say anything, do not move, you communicate. As soon as you are in somebody else’s vision and hearing range you communicate with that person.You send signals, a reflection of your feelings that your interlocutors will take into consideration. The way you stand, you move will convey a message. Your facial expressions will also constantly say something about you.

Body language refers to the nonverbal signals that we use to communicate. These signals make up a huge part of daily communication. In fact, body language may account for between 60% to 65% of all communication.¹

What does it look like for you?
And what do you want your audience to feel?
Think about this and adjust you body language according to your audience. A good piece of advice is: “Dress like your audience”.

Everything sends a message

When entering the stage you also have to thing about the settings and maybe you should use some visual aids?

We offer you here some simple tips considering your body language but also visual aids and the stage settings.

Body language

Clothes, shoes, jewelery – everything communicates
Carry yourself with pride – straight back, chest forward
Use your eyes to give attention to audience

Visual aid

Use image rather than words – Se also “How to avoid death by PPT”
Bring props that enhances your message

Stage settings

Make sure that you are introduced properly
Use background music to get a head start
Avoid hiding behind tables

How to deliver a clear and powerful message