Strategic communication

Curriculum

8 Sections
21 Lessons
Lifetime

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A five-step strategy to make a communication plan
A five-step strategy for ensuring that your message reaches the right people, on the right channel, and leads to the outcome that you intended. We also offer you a template for your communication plan (to be downloaded here below).
9
Communicating Democracy and ICLD Core Values
ICLD’s core values are based on the foundations of well-functioning local democracy and are expressed under the following headings: equity, participation, transparency and accountability. So how does these core values operationalise themselves within your projects?
1
- 2.1
  Communicating Democracy through ICLD Core Values
The structure of a news story
Here, you will learn the structure of a news story using the inverted pyramid. The structure will be the same whether you are writing an article for the web, your newsletter, or social media; it's just the length of the text that will differ.
2
- 3.1
  The structure of a news article/story
- 3.2
  Value-added information
Public speaking and communication techniques
Public speaking is a skill that will last you a lifetime. But it needs training and preparations. And to convince people by your speech, you have to be aware of different communication techniques. Watch these videos with speaking tips to improve your public speaking skills and the different communication techniques to make people listen to you.
2
- 4.1
  How to deliver a clear and powerful message
- 4.2
  How to communicate with more than words
Supression techniques
How to deal with people that try to supress you? Here are some techniques!
1
- 5.1
  How to deal with supressions techniques
Press and media
Media training allows professionals to learn how to communicate with the media – in other words, media relations. Media training can help teach you what to expect from the media and understand what they’re looking for. Journalists may purposefully trick you or ask difficult questions to get you to reveal something you weren’t planning to talk about.
1
- 6.1
  The five W’s in your press & media relations
Gender sensitive communication
In this module we look at how communication can be used both to challenge and maintain gender inequality and social norms.
4
Code of Ethics
2
- 8.1
  Taking photos and videos
- 8.2
  Posting photos and videos in social media

Press and media

The five W’s in your press & media relations

The classic storytelling technique of Who, What, When, Where and Why also applies here. While a journalist might ask you these questions, you can ask them back.

ALWAYS consider to phone back later and NOT answering questions you are not 100% sure of. Even if the first question appears to be easy, there may be follow-up questions that require preparation. Don’t be afraid to say that you do not know the answer.

The five W-questions to consider in your press & media relations:

Who is the journalist? Where are they calling from? Do they have an area of expertise? Also consider who the audience is.
What do they want? What type of interview for what medium – is it a chat over the phone for print or an interview conducted in front of a camera?
When is the deadline? When does the journalist want to do the interview and when will the story run?
Where do they want to do the interview? At your office or home, in studio or somewhere else?
Why is the media interested in the story and why is the journalist contacting you?

How to deal with supressions techniques